Build Magnetic Destinations
We care about people and places prospering.
Many places, businesses, and communities stagnate, decline, or become distressed without a place innovation strategy. Not having a place innovation strategy cultivates the conditions for underperforming land, buildings, and amenities.
Place Foundry works with property owners, municipalities, and economic development organizations to implement place development strategies that create places where people want to live, visit, and invest.
With thoughtful guidance, places transform under performing land and buildings into magnetic destinations for commerce, housing, learning, and healthy living.
Our Team
We believe and the power of strategy and design together. Everyone plays a critical role in helping our clients achieve their vision.
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Co-Founder | CEO
As CEO of Place Foundry, David oversees our place development advisory and consulting portfolio of projects. He launched Place Foundry LLC in June 2021 to help individuals, organizations, and communities build magnetic destinations for commerce, housing, earning, and healthy living. David has over 17 years of experience designing and managing projects as a private sector urban planner, Comprehensive Planning and Design Manager for the City of Rockford, Illinois, and Executive Director for a non-profit community transformation organization. He is a proud graduate of the University of Illinois at Urbana-Champaign (B.A.U.P, 2005, M.U.P, 2006) and Northern Seminary (2016) in Lisle, Illinois.
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Co-Founder | Visual Brand Director
Michelle serves as the Visual Brand Director for Place Foundry. In her role, Michelle leads the development of branding assets, graphic design, and social media for the company and our Place Strategists and Designers.
Her work portfolio includes graphic design assets for industry expo booths, annual reports, and quarterly magazines, and social media marketing.
Michelle served as Senior Graphic Designer at Kerry North America, Graphic Designer at Street Level Studio (Chicago), and Graphic Designer for an interdenominational nonprofit organization based in Indianapolis, Indiana.
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NCARB, AIA
Managing Principal | Place Foundry Design Joe joined Place Foundry in 2022 as the Managing Principal for Place Foundry Design LLC. He has over 23 years of experience in architecture and is certified in Illinois, Wisconsin, and Alabama.
He is proficient in all AutoCAD, REVIT, and Adobe Suite versions. Joe’s project portfolio includes adaptive reuse, education, historic preservation, industrial, professional office, residential, and retail/commercial.
Place Foundry benefits from Joe’s broad perspective and experience to deliver a design and project management experience that leads to groundbreaking and turn-key operations.
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ARCHITECTURAL DESIGNER
Lesley is passionate about integrating urban planning and architecture to create thriving communities and buildings people enjoy and experience. Prior to joining Place Foundry in 2023, Lesley worked as a planning intern for a community in Illinois, where she gained experience in downtown revitalization and ordinance compliance. Lesley also worked for an architecture firm focused on the adaptive reuse of buildings and utilized her talent and skills with 3D models, renderings, and interior space design
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ARCHITECTURAL DESIGNER
Our Core Values
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There is possibility everywhere and within everyone.
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Honest with ourselves, our partners, our clients, and the markets we serve, no matter who is watching.
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Embrace different perspectives, experiences, skills, and attributes because everyone matters and is valuable.
Lets connect.
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Place Foundry LLC
728 North Prospect Street Suite 101
Rockford, IL 61107Monday through Thursday from 7:30 a.m. - 5:00 p.m. CST
Friday from 7:30 a.m. - 3:30 p.m. CST.
Call: 779-901-0244Email: info@theplacefoundry.com
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info@theplacefoundry.com