Creating places on purpose - part 1
The industrial mindset and practices are fading away, begrudgingly.
A lot of places are adapting fast. Sure, they might have pockets of stagnation, decline, or distress. But, overall, they are fairing well. No place is perfect.
But, if you want to be a thriving place for commerce, housing, learning, and healthy living, you have to ensure your paradigm will help you accomplish that vision.
In an era where job and income growth, qualified labor availability, and inflation are top-of-mind problems to solve, having a place development strategy is paramount to your success and enriching the lives of your residents and businesses.
No longer are people accepting the status quo. Instead, people always move to places of opportunity. These decisions drive the data, which in turn becomes data that causes others to decide what they want and where.
Data is data. It only moves people to act when it becomes a part of a story. Those stories become mantras. And mantras take a long time to undo and change.
Word of mouth says this is a good place for creative work, raising a family, or joining firms with a people development mindset and practices.
The winning places to live and do business adopt an unbeatable strategy of seeing their place as an ecosystem. Their core promise lies at the confluence of people, land, and the marketplace. It is the art of creating places on purpose.
Winning places can effectively say they are remarkable, not merely satisfactory. It is notable for the way they cultivate and support people, land, and their marketplace.
It is the kind of place that cares about the single most crucial question: How likely would you be to recommend (on a scale of 0-10) this place to a friend or colleague located elsewhere?
And to ensure they become and remain remarkable, they will want to know the reason for their score and ways to make their experience more exceptional.
How likely would you be to recommend, the reason for your score, and offering ways to make the experience better are the three starting points of information that will enable you to map, analyze, and designing a place ecosystem that works.