The coordinates to magnetic destinations

Latitude and longitude. Both are pointing to a location on earth. So knowing your position tells you where you are.

I have an older model car. So, I don’t use the built-in Geographical Positioning Systems (GPS). It’s a whole lot easier to use my smartphone.

However, I still keep the map screen on and occasionally zoom in and out. Sometimes while I’m sitting in the pick-up line at my son’s school, I’ll look at the colorful dots on the screen to see where I have been.

Those dots are my coordinates and tell a story is about where I have been.  

Sometimes it shows I have traveled to many places within and outside my city. Other times, you can only tell I have been only to a school, coffee shop, or Target.

It’s when I use Maps or Google Maps that I chart where I want to go. And then listen to that GPS voice while I navigate the environment.

Coordinates are specific locations. Each mapped coordinate is a step toward your destination.  

For any place to become a magnetic destination, there has to be at least:

1. an accurate read on assets and resources at hand (coordinate 1);

2. a vision for what could be when those assets and resources are aligned and linked (coordinate 2)

3. A capital flow structure that will make the vision become a physically built place (coordinate 3)

4. A story map communicates the people, land, and marketplace opportunities, transforming you into a magnetic destination (coordinate 4).

When these four coordinates are linked, you can navigate the journey from an underperforming place to a magnetic destination.