Why new matters

Typically the costs to build are lower at the edge of a city or region. Usually, it begins with the construction of new homes. Construction of a new house and neighborhood signals market buyers are around who can afford the product.

In turn, it alerts service providers an emergent market exists and should consider opening a store, restaurant, or shop near the pool of consumers.

New creates a cycle of growth for a community. At the same time, the risk of existing product offerings becoming less valuable increases.

As a result, more homes to choose from meet one's present and future needs. Over time, when people seek something better, the current place declines.

If we're going to avoid the traps of neighborhoods and cities becoming commodities, we must cultivate innovative conditions. Otherwise, wealth concentrates.

If we're going to create places that lead to prosperity for all, our policies and practices must allow for innovation to happen in any geographical setting.

The work of place development is to make magnetic destinations. Magnetic destinations are connected, vibrant, inclusive, and ecologically sustainable.

And, when we create these kinds of places of learning, commerce, housing, and healthy living, we all get to contribute our purpose, ideas, talents, and skills to make a particular place thrive.