Your place development playbook

To be magnetic, you need a clear plan for how it will operate and get things done. That’s your playbook.  

A playbook provides guidance, focus, alignment, and accountability so that you get on a growth track and stay there. Most organizations have 3, 5, or 10-year strategic plans. These plans have various purposes of driving success.

The benefits of using a Place Development playbook include:

• Visualization: A playbook lets you map your assets and envision a vibrant, inclusive, magnetic, and ecologically sustainable neighborhood, commercial district, city, or region.

• Direction: You, your team, and other stakeholders save time when they have questions about strategy and action flow because the answers are in the playbook.

• Intelligence: A playbook is not static and allows you to adapt to the surrounding environment as needed. This level of intelligence accelerates groundbreaking and ribbon-cutting ceremonies for place development projects.

• Capital Attraction: A playbook leads others to envision the kind of play you are building and how they can contribute to its growth. Money flows faster when the investors and stakeholders see the market potential previously ignored or unaware of the market potential.

• Brand Development: The interactions, relationships, and projects created from the alignment of resources and people generate success stories. The success stories are attractive and invite others into your growth track that keeps the flywheel of place development spinning.

A playbook is a starting point. And, as you utilize your playbook, your game viewing lens will widen, the way you build community will change, and impact the bottom line.