Place mapping is free
(Place Mapping has a price)
Of course, there is a price:
You'll have to commit time to research demographics and market conditions.
You'll need to map and analyze the facts.
You'll need to have the crucial conversations that are slowing the pace of development.
You'll need to envision a preferred future.
And, you'll need the trust of others to achieve that preferred future.
Investing in place mapping pays for itself.
Many underperforming places with property (undeveloped, vacant, already built) could become magnetic destinations for learning, commerce, housing, and healthy living. But the outcomes that individuals, private businesses, or public institutions own in these places might have different and specific results or return on investment in mind that you and me.
So, that underperforming property might remain untouched, stagnate, decline, or fall into distress.
The choice of underperforming property or magnetic destination is a choice.
And yes, while some systemic issues and barriers lead to some places making steady progress while others languish is a choice we're making. We are choosing not to find value in underperforming places. We decide not to problem solve.
The marketplace will only become equitable when we pay the price to innovate, which leads to widespread benefits.